According to a recent Home Gain survey of 2,000 Realtors, lightening your walls can bring as much as a $1,000 increase in your price -- a 769 percent return on the cost of painting a room, according to Black & Decker.
So, what are color experts saying is "in"?
Don't look for common terms such as red, orange, yellow, green, blue, indigo and violet. Marketing departments add zest to these spectrum standbys.
Names include, respectively, burning love, sorto, solstice, crocodile tears, star spangled, forget-me-not and blackberry jam.
Yellow is increasingly popular. Benjamin Moore & Co. touts its "zesty citron yellow" with a touch of green, called St. Elmo's Fire 362.
"Yellow radiates pure warmth and energy like no other color," Benjamin Moore spokeswoman Eileen McComb said. "A luminous tone like St. Elmo's Fire projects a sophisticated, intimate personality and is suggestive of freshness."
Working in its favor, McComb said, is its hint of green.
"It must work well with neighboring colors," she said. "It's that hint of green that is the key to its compatibility with other hues."
Yellow has come a long way since the days it was isolated in the kitchen.
"While it's still an ideal choice for that space, it now is equally acceptable to apply it anywhere and everywhere throughout the home," McComb said.
White walls "are pretty much out of the picture," said Bradley Veneklase, associate broker for Parkland Properties, which operates Union Square and The Boardwalk condominiums in downtown Grand Rapids.
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